Neuromarketing- A Christmas and Boxing Day Shopping Special

A few years back I noticed that my shopping experience started to change, I would walk into a regular high street store and the music would be fast and loud, personally, causing me to want to walk right back out. Then I noticed, calming music being played at particular underground stations during rush hour traffic..hmmmmmm.

A little research pointed me in the direction of a new “trend” in the capitalistic states we live in defined as “neuromarketing”.

It boils down to this, Scientist advise stores to waft spicy “jingle smells” such as cinnamon and brandy through their stores to loosen their customers’ wallets. They recommend fast-paced seasonal music to impart some urgency to the spending spree, and to deck the halls with psychologically arousing colours such as red.

Now if you think that is interesting, you aint seen nothing yet :-/

Taking it a step further, companies are paying scientist to figure out how to “get inside” the heads of Christmas shoppers using “neuromarketing” – the use of a machine to read your mind as you weigh up your gift options. A Californian company, NeuroFocus, has unveiled a headset that can measure the brain’s electrochemical activity as a shopper wanders around a mall, allowing a computer to collect all that cerebral data remotely. This can provide “critical knowledge and insights into how consumers perceive their brands, products, packaging, in-store marketing, and advertising at the deep subconscious level in real time”, according to Dr A K Pradeep, its chief executive.

I managed to find a video of the man himself, explaining his view on the topic. Very interesting choice of words…

Digging a little bit more I came across a google tech talk on the topic

Some of you may be on your way out to do some lastmin.com Christmas shopping (apparently the shops are open until midnight this eve!), and some of you may be getting ready to hit the sales on boxing day. It would be interesting to know what you came up across in terms of neuromarketing? Leave me a feedback comment on your return.

Happy Shopping Geeks

Ex

Mind Over Matter

Hello Geeks,

I am a believer, so I think all illnesses are  a combination of Health (Science/Mind), Life (Soul/Faith) and Love (Heart/body). I firmly believe that disease can be overcome by focusing on all three of these things. One will not do.

I came across this short animation. It is a beautiful story about a little girl from Sudan who was born with Polio and has achieved much despite the odds, very inspiring.

Press Play:

Do you Agree or Disagree? post a comment/tweet me

Share and Like please

Peace and Love

Ex

Water Got No Enemy!

I feel really chuffed about this one, as I have been telling my close friends for a while now that drinking bottled water all the time instead of tap water is actually bad for you. I was always received with the “fake smile” and or “the vacant stare” equaling to, thanks E but I’m gonna pretend you didn’t say that lol!

Well, the Geeks at Harvard have recently published an article proving me right!

I told yah so is just too too sweet lol

Important Note: Mothers please read carefully as you may find it interesting to know that these chemicals are also found in baby bottles.

Here is what I want you to do;

1-Click on the Fela link below and crank up the volume

2- Now, Click on this Link and Read the Article to find out why

If you want to read “the hardcore science article” click on this link

3-All you bikers, runners, health bods go out and invest in a glass bottle or a bottle made without the use of  BPA Here is a link to some I found on-line, no excuses.

4- Leave me a comment/tweet with your thoughts, especially mothers. I am interested to know what you think, if you have a question, tweet me and I will answer it in the next Knock Knock post.

5-Share this with your near and far and like the page (if you haven’t already done so)

Thanks for reading, Stay tuned for more 🙂

Ex